For as long as I’ve been a marketer, I’ve observed people compulsively testing different social advertising tactics, often at the cost of campaign results. And while testing is a crucial part of any campaign, running tests with multiple ads is only valuable if you can accurately measure your results.
With Facebook Dynamic Creative, social advertisers can now test multiple creative elements within a Facebook ad campaign to see how they perform against a specific audience. This enables you to improve your Facebook ad performance, and continually optimize your efforts.
So how does Facebook Dynamic Creative work?[…]
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