We all want to be visible. It’s human nature. But visibility means different things to different people.
Some of us prefer to avoid the spotlight. That doesn’t mean we don’t need recognition, but in this case a genuine, well-timed compliment from a few impactful individuals can go a long way. Others need more frequent (and possibly more public) affirmations. So, when we’re trying to bring out the best in someone, we need to figure out what works for them.
The same concept applies when you’re trying to increase website visibility – the type and amount of attention you need will vary based on the maturity of your business, the nature of your product or service, your capacity to fulfill demand and many other factors.[…]
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