A Guide to Building a Course Page of any Website for the Education Sector. This article will cover the details of any course page as to how it should be designed and presented. In here we will discuss and compare about different aspects and necessities of a webpage that enhance the performance of the course page.
The Objectives of Building a Right Page:
- Optimizing the page
- Reducing the bounce rate
- Increase in conversion rate
- Increase in user experience
- USP’s to include in course pages
Basic understanding- Why we need to do it?
In this fast developing competitive world, every service and product provider is focusing on conversions and sales. More than that focusing on the creation of best of the user experience for the audience, also making them aware and educated for the same.
Any service or product page or to be precise for course pages to be specific there’s a stiff competition and we need to outcompete our competitors in this fast-paced environment. Even a percentile or fraction of addition of something innovative and new will yield massive results.
Hence, it becomes compulsive for any service or education provider to understand the needs and requirements. In here we will discuss some of the changes that can be implemented which have been designed and planned by me after the intensive research.
The plus point to it will be the addition of impressive content with added keywords and a better arrangement of it.
Reducing the scroll down rate and by giving the best user experience, serving the purpose that is conversion. Hence, you will find the systematic findings and implementations of it.
What should be done and followed?
A systematic process for the course page.
Serving the main objective i.e Training, scheduling and Price
The main objective of any course page is to get the trainee or the leads, and showing them the best offer or prices. It shouldn’t be incomplete neither should be such that it leads to you another page filled with loads of information.
We must understand the purpose, and clearly showcase time, pricing and scheduled or forthcoming dates. Any workshops, running classes, special offers.
An example of how the purpose to be served crisp and clear
Another example of how the purpose to be served crisp and clear
An example of how the purpose to be served crisp and clear
What will we achieve through this?
- Creating time utility
- Conveying directly to a customer what they need
- Short and crisp details
- Reducing the bounce rates
- Not letting the user move to the next page, making them stay on the same page. So, that they can have all the details served on that particular page.
The content of any course page should be crisp and short. Serving the right purpose of leads or conversion. The content on the page should provide the exact details that need to be served and should suffice for the visitors.
We must ensure that the content should not be long that the scroll down rate of the page should be high. Hence, creating restlessness for the readers. Here’re the some of the ways to put your content in a more effective manner, reducing the scroll down frequency. Lao helping in ranking SERP.
The content can be succumbed and compressed to drop down option serving all the questions.
Or could be put down into another format stated below.
Can your content contain some of the basic questions like?
- What will you learn?
- What you will get
- Exams details
- Certification includes
Depending on the requirements of the course page. It will take the less page area, also the scroll down rate is reduced to more than 50%, providing all the details to the viewers.
Features are very important for any related course someone wants to opt. It is very essential to highlight the important features of it.
Frequently asked questions are one of the special highlights of any course page. The visitor or candidate wanting to pursue a particular course may it be anything. There are always multiple sets of questions in his mind, which run in there.
This becomes very essential for the provider to clear those question and put them on their page. Also, it helps in ranking on SERP.
The form filling section or lead form
The form filling section or lead generation form is very important. Many of the pages offer a link in which a dialogue box appears with loads of data to be filled.
The better option would be to have a lead generation form for the course pages. Directly the visitors have to fill up the details and then they can directly submit in there. If the service is providing for individual and corporate both they can use one section only for individuals and corporates when to click on either the form would change in the same section and page without moving or transporting to ant other pages.
An effective way to have a lead generation form page.
Benefits of the direct form section:
- Increasing the lead form generation
- Reducing the risk of fluctuation of mind of later filling of the form
- Giving the option to a visitor to directly to fill the form if interested or a potential one, not letting them transport them to the next page.
Related courses opted by others or our top courses:
We must showcase the other related courses or product or services on the course page, below the form. It is important because the visitor may not be on the page visited but might get intrigued or interested in other related ones.
There were numerous finding in research. From the content arrangement to serving the main objective and increasing the user experience. Ultimately leading to conversions. However, these are the personal point of views, which may or may feasible depending on the product or service.
However, serving the basic fundamental element to follow and include in the webpage to optimize it. Guaranteeing you the change and increase in the effectiveness of the course pages on our sites.