Author: Rahul Viswakarma

A Learner, Philanthropist, Freelancer, Digital Marketer inclusive in nature and giving the best that I can with the last resort available. Quite but loud and clear, simple and classic, entertaining and fun loving.

Forrester: Mobile will drive 69% of search ad growth by 2022-Technology and Digital Marketing Updates

Mobile phones will drive most of the expansion in paid search ad spending, contributing an estimated 69% of the $19 billion in growth by 2022, according to Forrester research on search marketing trends made available to Mobile Marketer. U.S. mobile search users are forecast to grow to 242.8 million in 2022 from 204.4 million last year, or […]

Spotify, Airbnb and Dropbox among 2018’s expected IPOs-Business Updates and News

Companies flocked to the stock markets last year in their highest numbers since the financial crisis, with the parent of US mobile messaging app Snap and AIB among the biggest flotations as 1,700 deals raised almost $200 billion globally. The number of initial public offerings (IPO) marked a 44 per cent increase over 2016, according to Dealogic […]

Neutrogena’s iPhone ‘SkinScanner’ Analyzes Pores, Moisture, Wrinkles-Technology News and Updates

Struggling with your skin? Neutrogena’s high-tech solution might help. Ahead of CES, the company on Friday unveiled a new device called SkinScanner, which attaches to your iPhone and uses 12 LED lights, sensors, and a 30x magnification lens to analyze the health of your skin. The device, created in partnership with a startup called FitSkin, […]

Instagram Might Soon Let You Cross-Post Stories to WhatsApp-Digital Marketing Updates

You can already share your Instagram Stories to Facebook Stories; soon, you may be able to do the same for WhatsApp. According to TechCrunch, Instagram is testing a feature that lets users cross-post Stories to WhatsApp, another Facebook-owned property. When you do that, the Story shows up as a WhatsApp Status, which is encrypted and disappears after […]

What the Most Shared Content on Facebook Can Teach You About Engagement-Digital Marketing

When publishers post content on Facebook, the goal is to grab as much positive attention as possible, while engaging with your audience. But figuring out how to do that isn’t always easy. Luckily, some recently released research can teach you a lot about viral content creation, particularly when it comes to how you use video. […]

New Facebook News Feed Algorithm Updates You Need to Know-Digital Marketing News and Updates

I’m sure you know it by now, but you are a commodity to Facebook. Your attention is anyway. To keep your interest and attention, Facebook’s always tweaking its News Feed algorithm to ensure that users are served the most engaging and relevant material possible. Usually these updates are good for the overall user experience, but […]

5 Ways to Maximize Instagram for Your Business in 2018-Digital Marketing Updates

Instagram’s currently the fastest growing social network, having gone from 600 million to 800 million active users in the past 12 months – and that’s before you consider the rising use of Instagram Stories (now up to 300 million daily active users). But with increased attention comes equivalent interest from brands, which means that while there are now more people […]

Amazon captured 44% of U.S. online sales last year-Business News and Updates

Instagram’s currently the fastest growing social network, having gone from 600 million to 800 million active users in the past 12 months – and that’s before you consider the rising use of Instagram Stories (now up to 300 million daily active users). But with increased attention comes equivalent interest from brands, which means that while there are now more people […]

The future of app marketing: shifting from a B2C to B2B2C model-Business News and Digital Marketing Trends

Mobile app developers are facing a tough challenge. As comScore pointed out, consumers spend about half of their time with digital media using smartphone apps, but they’re far less likely than they once were to download new ones. In fact, half of all U.S. smartphone users download zero apps per month. That’s just bad news for […]

Study: Amazon Echo owners are big spenders-News and Technology

Amazon Echo owners spend 66% more than average customers of the e-commerce giant, helping the company to sell its voice-enabled devices for a lower price, per a study by Consumer Intelligence Research provided to Mobile Marketer. The average annual spending for Amazon Echo customers in the U.S. is estimated at $1,700, compared with $1,000 for all customers, […]