Instagram Might Soon Let You Cross-Post Stories to WhatsApp-Digital Marketing Updates

You can already share your Instagram Stories to Facebook Stories; soon, you may be able to do the same for WhatsApp. According to TechCrunch, Instagram is testing a feature that lets users cross-post Stories to WhatsApp, another Facebook-owned property. When you do that, the Story shows up as a WhatsApp Status, which is encrypted and disappears after […]

What the Most Shared Content on Facebook Can Teach You About Engagement-Digital Marketing

When publishers post content on Facebook, the goal is to grab as much positive attention as possible, while engaging with your audience. But figuring out how to do that isn’t always easy. Luckily, some recently released research can teach you a lot about viral content creation, particularly when it comes to how you use video. […]

New Facebook News Feed Algorithm Updates You Need to Know-Digital Marketing News and Updates

I’m sure you know it by now, but you are a commodity to Facebook. Your attention is anyway. To keep your interest and attention, Facebook’s always tweaking its News Feed algorithm to ensure that users are served the most engaging and relevant material possible. Usually these updates are good for the overall user experience, but […]

5 Ways to Maximize Instagram for Your Business in 2018-Digital Marketing Updates

Instagram’s currently the fastest growing social network, having gone from 600 million to 800 million active users in the past 12 months – and that’s before you consider the rising use of Instagram Stories (now up to 300 million daily active users). But with increased attention comes equivalent interest from brands, which means that while there are now more people […]

Amazon captured 44% of U.S. online sales last year-Business News and Updates

Instagram’s currently the fastest growing social network, having gone from 600 million to 800 million active users in the past 12 months – and that’s before you consider the rising use of Instagram Stories (now up to 300 million daily active users). But with increased attention comes equivalent interest from brands, which means that while there are now more people […]

The future of app marketing: shifting from a B2C to B2B2C model-Business News and Digital Marketing Trends

Mobile app developers are facing a tough challenge. As comScore pointed out, consumers spend about half of their time with digital media using smartphone apps, but they’re far less likely than they once were to download new ones. In fact, half of all U.S. smartphone users download zero apps per month. That’s just bad news for […]

Study: Amazon Echo owners are big spenders-News and Technology

Amazon Echo owners spend 66% more than average customers of the e-commerce giant, helping the company to sell its voice-enabled devices for a lower price, per a study by Consumer Intelligence Research provided to Mobile Marketer. The average annual spending for Amazon Echo customers in the U.S. is estimated at $1,700, compared with $1,000 for all customers, […]

China’s Tech Firms Spur Cashless Society-Business News and Updates

Chinese tech giants Alibaba and Tencent are driving the adoption of mobile payments in the country, pushing aside banks for a growing role in everyday commerce, per The Wall Street Journal. China’s total mobile payments more than quadrupled to $9 trillion in 2016 from the prior year, iResearch Consulting Group estimated. That dwarfs the 40% growth […]

Amazon Patent Brings ‘Blended Reality’ Mirror into View-Technology News and Updates

Amazon has earned a patent for a technology scheme described as “blended reality systems and methods,” which could potentially be used to create a virtual reality-enabled mirror that would allow customers to try on different virtual outfits in their own homes, according to GeekWire, which first reported on the publication of the patent.   The patent […]

QR Code Coupon Redemption to Exceed 5.3B by 2022, Study Says-Technology Boom

The number of QR code coupons redeemed with a mobile device will quadruple to 5.3 billion by 2022 from an estimated 1.3 billion last year, according to new forecasts from Juniper Research. More than 1 billion mobile devices will access coupons through these scanned codes by 2022, the group estimated.   Apple’s latest mobile operating system, […]