Category: Digital Marketing

New Facebook News Feed Algorithm Updates You Need to Know-Digital Marketing News and Updates

I’m sure you know it by now, but you are a commodity to Facebook. Your attention is anyway. To keep your interest and attention, Facebook’s always tweaking its News Feed algorithm to ensure that users are served the most engaging and relevant material possible. Usually these updates are good for the overall user experience, but […]

5 Ways to Maximize Instagram for Your Business in 2018-Digital Marketing Updates

Instagram’s currently the fastest growing social network, having gone from 600 million to 800 million active users in the past 12 months – and that’s before you consider the rising use of Instagram Stories (now up to 300 million daily active users). But with increased attention comes equivalent interest from brands, which means that while there are now more people […]

The future of app marketing: shifting from a B2C to B2B2C model-Business News and Digital Marketing Trends

Mobile app developers are facing a tough challenge. As comScore pointed out, consumers spend about half of their time with digital media using smartphone apps, but they’re far less likely than they once were to download new ones. In fact, half of all U.S. smartphone users download zero apps per month. That’s just bad news for […]

Diageo Pulls Snapchat Ads Over Age-Verification Concerns- A view on Digital Marketing and Advertising

Alcoholic beverage producer and distributor Diageo has suspended all Snapchat advertising after the Advertising Standards Authority (ASA), the U.K.’s advertising watchdog, said the company failed to ensure that one of its Captain Morgan rum campaigns wasn’t seen by individuals under 18, the U.K.’s legal drinking age, according to a report from The Wall Street Journal   […]

Improve Your Facebook Ad Performance with Dynamic Creative

For as long as I’ve been a marketer, I’ve observed people compulsively testing different social advertising tactics, often at the cost of campaign results. And while testing is a crucial part of any campaign, running tests with multiple ads is only valuable if you can accurately measure your results. With Facebook Dynamic Creative, social advertisers can […]

WhatsApp Rings in the New Year With Global Outage

WhatsApp went down in several parts of the world today, including parts of Europe, Asia, and South America. The crowdsourced website DownDetectorfound the largest concentration of outages in portions of England, Germany, and virtually all of the Netherlands, as well as parts of Italy, Spain, and Central Europe. Outages were also reported in many major cities around […]

Pinterest Adds Former CBS Corp. CFO Fred Reynolds to its Board

Pinterest announced today it’s adding former CBS and PepsiCo exec Fred Reynolds to its board of directors. Reynolds’ background includes global financial and strategic planning as well as business analysis, the company notes. He will also serve as Pinterest’s Audit Committee Chair. Prior to joining Pinterest’s board, Reynolds spent 15 years at CBS and its predecessor […]