Category: Digital Marketing

Improve Your Facebook Ad Performance with Dynamic Creative

For as long as I’ve been a marketer, I’ve observed people compulsively testing different social advertising tactics, often at the cost of campaign results. And while testing is a crucial part of any campaign, running tests with multiple ads is only valuable if you can accurately measure your results. With Facebook Dynamic Creative, social advertisers can […]

WhatsApp Rings in the New Year With Global Outage

WhatsApp went down in several parts of the world today, including parts of Europe, Asia, and South America. The crowdsourced website DownDetectorfound the largest concentration of outages in portions of England, Germany, and virtually all of the Netherlands, as well as parts of Italy, Spain, and Central Europe. Outages were also reported in many major cities around […]

Pinterest Adds Former CBS Corp. CFO Fred Reynolds to its Board

Pinterest announced today it’s adding former CBS and PepsiCo exec Fred Reynolds to its board of directors. Reynolds’ background includes global financial and strategic planning as well as business analysis, the company notes. He will also serve as Pinterest’s Audit Committee Chair. Prior to joining Pinterest’s board, Reynolds spent 15 years at CBS and its predecessor […]

4 Predictions for Social Media Marketing on Pinterest in 2018

Pinterest in 2017 While it’s nowhere near as big as the other players, Pinterest has continued to carve its own path in 2017, adding in new tools – in particular, Pinterest Lens – to boost its use case, while also reporting a jump in users to 175 million monthly actives (up from the 150 million reported last October). The platform […]

Sellers on Flipkart Dragged to Court for Selling Fake Footwear Products

 E-commerce players usually attract customers with mega deals and heavy discounts on various branded products. Sellers on Flipkart was dragged to court after a US-based athletic footwear brand, Skechers, accused it of selling fake products at higher discount. An Indiatimes.com report stated that Skechers has taken sellers on Flipkart to the court after it came […]