Category: Marketing

TOFU MOFU & BOFU Guide to Content Strategy to Sales & Marketing Funnel

TOFU, MOFU and BOFU a content strategy to sales and marketing funnel is a guide to your Content Strategy plan. Your Content Marketing guide to sales and lead nurturing. Previously in our article, we have already discussed the three levels of complete Content Marketing campaigns and planning level. What is Content Marketing? and myths of content […]

Your Guide to Complete Content Marketing Strategy and Process 2019

Your Guide to Complete Content Marketing Strategy and Process 2019. Preparing a Content Marketing strategy is not an easy task especially from a scratch.  It takes a lot of efforts, research and implementations to make it right. It’s the nitty-gritty of every process and task that a team is going to perform. Understanding What is […]

What is Content Marketing? Analyzing it and Breaking the Myths of it

What is Content Marketing? Analyzing it and Breaking the Myths of it. It is the process of curating and creating a unique, high-quality and a valuable content which constitutes to attract, inform and engage the audience, whilst promoting the brand itself. In our previous article, we had discussed What is Content Marketing? Also, we had […]

What is Paid Advertising? And its Various Platforms

What is Paid Advertising? And its Various Platforms. Paid media or Paid form of marketing infers to other marketing forces other than traditional marketing, that involves a paid placement of the of the ads. Paid media includes Adwords (now Google Ads) i.e. PPC, brand content, display ads and video ads. To have a better understanding […]