• Alcoholic beverage producer and distributor Diageo has suspended all Snapchat advertising after the Advertising Standards Authority (ASA), the U.K.’s advertising watchdog, said the company failed to ensure that one of its Captain Morgan rum campaigns wasn’t seen by individuals under 18, the U.K.’s legal drinking age, according to a report from The Wall Street Journal

 

  • The ASA ruling focuses on a Captain Morgan Sponsored Lens Snapchat campaign that ran in June, where users could alter pictures of themselves to look like the brand’s signature pirate alongside two clinking glasses. ASA ruled that the campaign breached the U.K.’s advertising code because, even though it was targeted at users 18 or older, it appealed to younger users and targeting was based on unverified data since Snapchat users self-report their ages.

Source: MobileMarketers

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Diageo pulls snapchat ads over age-verification concerns
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Rahul Viswakarma
Digital Marketer and Growth Hacker
A Learner, Philanthropist, Freelancer, Digital Marketer inclusive in nature and giving the best that I can with the last resort available. Quite but loud and clear, simple and classic, entertaining and fun loving.

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