Is Our Data Really Protected and How Its Been Used The Truth Unveiled-Digital Marketing-Technology Updates
Is Our Data Really Protected and How Its Been Used The Truth Unveiled

Is our data really protected and how its been used the truth unveiled. Data has been the most important part of our life. We generate data consciously or unconsciously whether that’s physical and non-physical irrespective of its manner of existence.

These data’s are being used by most of us in several manners. Not so long there was an intense outrage and news as Facebook scandals mushrooms, Zuckerberg vows to ‘step up’. The so-called Cambridge Analytics news, also, facebook suspending 200 applications for misusing the users data.

Numerous news popped out and also it was an unfortunate incident to happen. A well organized and esteemed company missed out the important aspect of privacy of data. Protection of users data is the most crucial part for any organization even for the individuals who contribute to that vast and bulk data. Concerning how those data can be used.

But is it only Facebook, that we have to blame? or is it just that, it came out surprisingly and people noticed it and became aware and realized the issue? Unaware of the fact that there’re others too who utilize and sell your private data to third parties.

Let’s just make this even simpler

“Your data, your user behavior whether its mobile or desktop or tab all your preferences are being stored by your direct service provider and being sold to the third parties”

It’s not that there’re few, but almost all. Here is a small example of how user data and behavior is used by other third parties. MI Phones, India’s one of the largest market share holder of dual sim smartphone how they utilize your data.

Is Our Data Really Protected and How Its Been Used The Truth Unveiled-Digital Marketing-Technology Updates

Another example of well-esteemed company Motorola how they utilize your data.

Is Our Data Really Protected and How Its Been Used The Truth Unveiled-Digital Marketing-Technology Updates

Surprised, but it’s the bitter truth of the existing market. Your data is continuously being monitored and collected by your service provider and then the cycle goes on. Even the tech giant Google is also a part of it. However, they provide the option to opt out which is yet unknown to the users.

From using devices to using applications all are interconnected. Also, we must understand this one thing, it’s not a bad thing, it’s good, that datas are being shared and it will eventually help the advertisers and companies which in return will benefit us.

But the concern arises, to what extent they can? And is the data being used by the genuine body? Is it being misutilized for personal achievement?

The famous case of Cambridge Analytica, of how Trump used the data to win the U.S election is a classic example of misusing of data. However, we must understand this basic fundamental element that the responsibilities and right sustainabilities of those datas. Which should be followed by every organization and also for an individual.

So, we must not blame Facebook for the same, it has been the most important aspect of the market and our life and has been evolving since then. Yes, there are flaws that need to be addressed and Facebook accepted that worked on it and still continues to do it.

But it’s not just Facebook, but all your direct service providers are involved in it. But interestingly we must appreciate Apple for not being in this league of user data sharing with third parties. Apple strictly condemns it and respects its users data.

Also, we must thanks Facebook, because of them only we’re now aware of this issue and can work on it more adherently. It’s not something esoteric but exploratory and must be worked upon incessantly.

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Rahul Viswakarma
Digital Marketer and Growth Hacker
A Learner, Philanthropist, Freelancer, Digital Marketer inclusive in nature and giving the best that I can with the last resort available. Quite but loud and clear, simple and classic, entertaining and fun loving.

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