JPMorgan Chase develops algorithm for brand-safe ad placement on YouTube-Technology Updates

  • JPMorgan Chase has created its own proprietary algorithm that will ensure its YouTube ads will not appear next to questionable or unsavory content, according to a Business Insider report. The major U.S. bank pulled its YouTube ads in March after they appeared with inappropriate content and has expressed frustration with YouTube’s slow response to the problem.
  • The algorithm, developed in-house by JPMorgan’s programmatic and media-buying teams, plugs into YouTube’s API and uses 17 filters to segment safe channels to host its ads. Filters include a channel’s total video count, subscriber counts, topics, native language and comments on videos.
  • Among the 5 million YouTube channels, the bank has pared down its safe list to 3,000. After rolling out the tool in October and testing it, resulting in a 99.9% success rate, the company has returned to advertising on the video platform.[..]

Source: Mobile Marketer

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JPMorgan Chase develops algorithm for brand-safe ad placement on YouTube-Technology News and Updates
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