Patanjali takes on WhatsApp with its Swadeshi Messaging App Kimbho, a Sentimental or Strategic Move. Days after its launch of a Swadesh Samriddhi SIM card, Yoga Guru Baba Ramdev’s next enormous wagered is another messaging application to go up against WhatsApp.
Presently accessible on Google Play Store, Patanjali has propelled another messaging application ‘Kimbho‘ on Wednesday with the slogan ‘Stomach muscle Bharat Bolega’.
As per Patanjali’s representative SK Tijariwala, this is the nation’s own ‘swadeshi’ messaging platform, which will give WhatsApp rivalry.
He took to Twitter to declare the dispatch (in Hindi) saying, “Now Bharat will talk. In the wake of propelling sim cards, Baba Ramdev has launched another messaging application called Kimbho. Presently Whats App will be given an opposition. Our own Swadeshi Messaging stage. Download it straightforwardly from Google Play store.”
अब भारत बोलेगा.!
सिम कार्ड के बाद बाबा रामदेव ने लॉन्च किया मैसेजिंग ऐप KIMBHO, व्हाट्सऐप को मिलेगी टक्कर..
अपना #स्वदेशी मैसेजिंग प्लेटफार्म। गूगल प्ले स्टोर से सीधे डाउनलोड करें।@yogrishiramdev@Ach_Balkrishna@bst_official @ANI@ani_digital@PTI_Newshttps://t.co/IxTGyLhMbq
— tijarawala sk (@tijarawala) May 30, 2018
Be that as it may, on Thursday, there were reports of the application all of a sudden vanishing from Google Play Store. It was still observed on iOS application store till Wednesday. A few people who attempted to download the application from Play Store were entertained at its sudden vanishing.
Strikingly, this comes days after Patanjali banded together with BSNL to dispatch ‘Swadeshi Samriddhi SIM cards’. The sim cards, which are presently accessible just to representatives and office bearers of the organization offer boundless calls the nation over, 2GB information pack and 100 SMSs for a revive of just Rs 144.
There are likewise revive offers for Rs. 792, and Rs. 1,584. While the advantages continue as before, the legitimacy time frames are longer. The Rs. 792 is substantial for 180 days, while the Rs 1,584 arrangement has a legitimacy time of 365 days. As per reports, the Rs 144 arrangement is accessible crosswise over India with the exception of in Mumbai and Delhi circles.
Once the Swadeshi Samriddhi SIM is lauched for general society, individuals can get them from the five lakh BSNL counters the nation over. Holders of the sim will likewise get rebate of 10 for each penny on Patanjali items.
From staples, to snacks, sustenance things and individual care, Patanjali forayed into many classes. In January 2018, it additionally forayed into internet business for its FMCG things. It is currently hoping to enter dairy and even the clothing section.
In FY17, it timed a turnover of Rs 10,561 crore and around the same in FY18 also. However, a striking feature from being a yog guru to a business typhoon a journery which I personally believe that should be appreciated and learned.
Nonetheless, this is quite fuzzy because without much preparation and accuracy, the campaign was launched which would only give a set back to its investment. Rivaling with WhatsApp isn’t a piece of cake where it has 200 million users against 50k.