- The number of QR code coupons redeemed with a mobile device will quadruple to 5.3 billion by 2022 from an estimated 1.3 billion last year, according to new forecasts from Juniper Research. More than 1 billion mobile devices will access coupons through these scanned codes by 2022, the group estimated.
- Apple’s latest mobile operating system, iOS 11, added a QR reader to iPhone and iPad cameras so consumers no longer need to download a separate app to read the square-shaped barcodes. The more user-friendly feature means that consumers will be more likely to use their smartphones to respond to coupon offers and discounts, Juniper said.[..]
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