The future of app marketing: shifting from a B2C to B2B2C model-Business News and Digital Marketing Trends

Mobile app developers are facing a tough challenge. As¬†comScore pointed out, consumers spend about half of their time with digital media using smartphone apps, but they’re far less likely than they once were to download new ones. In fact, half of all U.S. smartphone users download zero apps per month. That’s just bad news for […]