WhatsApp on Wednesday announced Abhijit Bose as the country head for India.
His past experience as a co-founder for Ezetap, a local digital payment wallet application, should benefit WhatsApp with the launch of its new payment wallet.
The Facebook-owned messaging application has been facing criticism and issues regarding widespread fake messages and data localization for its new payment platform.
The incessant pressure from the Indian government regarding the issue of circulation of fake news on WhatsApp seems to have shown an outcome for its messaging platform by appointing Abhijit Bose as the country head of India for WhatsApp.
As per the company press release statement, this is going to be the first time to establish a WhatsApp team outside the U.S, “Bose and his team will focus on helping businesses, both large and small, connect with their customers.”
Swaying for development
Abhijit Bose, as WhatsApp India country head appointment, comes at a time when they are going to launch their WhatsApp payment wallet at a full scale after its beta version disturbed the local players like Paytm.
As Bose’s previous experience as a co-founder of Ezetap, a digital payments platform solution services for the rural households. In where smartphones devices could be turned in to a point-of-sale (PoS) devices, his experience is ought to contribute essentially towards pushing WhatsApp new payment wallet in the market.
Tragically, WhatsApp has confronted many obstacles from the Indian government regarding the privacy and data issues, and notwithstanding previously with the norms. However, its competitor Google and Truecaller have already launched payment wallets following the given norms.
Additionally, India’s central bank, the Reserve Bank of India (RBI), wasn’t nor satisfied with the efforts made by WhatsApp in adhering to India’s new data localisation regulations. As per the information, WhatsApp was only simply mirroring the data from its payments in India instead of keeping the data exclusively within India’s premises.
Keeping in mind, the company has all set up its infrastructure for keeping the data locally and following the norms as per Indian data regulations. Bose, being based in the country, will be able to function and foresee whether the conduit between WhatsApp’s necessities and India’s government’s requirements reach an amicable outcome that should work for both the parties.
Indeed, even his experience with Intuit’s a small and medium (SME) division will probably be helpful for the WhatsApp with their plans of launching a payment wallet. WhatsApp Business is as of now accessible in PlayStore and the organization has further plans for launching something for the merchants as well.
Circulation of fake news
Over the previous year, the incidences of lynching ignited by fake news in India have driven a widespread debate about having the capacity to track messages back to their original sender.
WhatsApp has maintained such a measure that it is impossible to implement the source of the message, rather that would be breaching the policy of its own end to end encryption. Whereas, WhatsApp has 1.5 billion active users in which 200 million is itself from India. No doubt as to why WhatsApp wants to launch its payment app and facing the problem of dealing with the issue of fake news.
However, the organization has attempted to push for educating the users through newspaper and radio. Nonetheless, the effectiveness of their efforts on digital literacy hasn’t brought about any changes.