Your Guide to Complete Content Marketing Strategy and Process 2019. Preparing a Content Marketing strategy is not an easy task especially from a scratch. It takes a lot of efforts, research and implementations to make it right. It’s the nitty-gritty of every process and task that a team is going to perform.
Understanding What is Content Marketing? and its various strategies and methods are very important. If we discuss methods or ways to pursue the target or a particular task, there’re numerous methods and way to do it.
Some strategies are unorganized and organized. Some might miss a few of the levels, or it might so happen it would seem to be a complete plan but you might miss something in between. Also, we must understand the differences and not get into myths of Content Marketing.
The most successful Content Marketing isn’t those who have only brought something new to the market. But are those who have strategically planned, researched and implemented it in an organized manner.
In this article, we will discuss how to make a complete Content Marketing campaign for your brand or project. But before that let us understand the best and latest trends in Content Marketing for 2019 and future through this infographic for B2B.
image credit Contentualize
Every plan and strategy is divided into different levels. Similarly, Content Marketing strategy, Content Strategy and Content Plan are the same levels of planning and strategy. However, these jargons are commonly used by most of us.
If we have to divide this into levels it would be like this:
Level 1. Content Marketing Strategy
Level 2: Content Strategy
Level 3: Content Plan
Content Marketing Strategy
Content Marketing strategy is defined as the whole marketing strategy that you’re going plan and strategize for your branding or project campaign that you and your team is going to work on.
In simple words, it’s a summing up of all your marketing strategies. In Content Marketing strategy generally it involves:
- How the approach is going to be?
- what are your goals and objective?
- Who are your customers?
- What message do you want to convey?
- Understanding your customer persona?
- In what you can achieve your target?
- Any contingencies if required?
Like that there’re numerous questions and path that need to be set and understand. Depending on your products and services. So, in order to effectively plan the Content Marketing Strategy of your brand, one must not blindly follow what comes into the mind. There should be a system to follow and plan so that you don’t miss any important points.
Hence in order to avoid that you must follow TOFU, MOFU and BOFU technique.
TOFU – It is the Top of the Funnel level of content marketing strategy
MOFU – It’s the Middle of the Funnel level of content marketing strategy
BOFU – It’s the Bottom of Funnel level of content marketing strategy
To define this technique:
- TOFU is the top level of the funnel content strategy that mainly includes the buyer’s persona, what your customers or searchers are searching for
- MOFU is the middle level of the funnel content strategy that talks about your brand and intentions and how you are going to serve your customer or visitors who come to your site.
- BOFU is the bottom level of the funnel content strategy mainly focus on converting sales or conversions.
We shall discuss more on this TOFU, MOFU and BOFU technique in our next article.
After preparing your content marketing strategy then comes your content strategy. Where it involves a lot of research and analysis. Your content strategy should be rock solid filled with intensive research and explorations.
Serving and conveying not just your buyers or customers’ perspective but also your own message that you’re going to convey.
There are multiple approaches to having a proper content strategy. But which is the best that depends on the level of task and products and services. Differing from industries to industries.
However, with intensive research and analysis, we at Vitsmuni, have devised a new technique and method that can really change the way we prepare a content strategy. Having a contemporary approach we have fusion the marketing technique into Digital and Content Marketing. And will soon share the marketing techniques with our readers.
Note: The strategies and plans will differ from industry to industry but the approach to it will be same and organized.
Last but not least it’s your Content Plan. Every planning and strategy has an implementation phase. Content Plan is the implementation phase of your complete Content Marketing strategy.
It’s the most important level of your complete CM strategy because it doesn’t matter how effectively you have planned your CM strategy if the implementation has gone wrong then everything would go in vain.
Your Content Planning would involve assigning of a concerned task to the team and explaining them the clear objective and goals and their task that they have to perform individually and as a team.
Most importantly have a transparent approach while conveying and assigning the task to the team. They must completely understand what is actually happening? what do we want? and how it has to be achieved?
Also, involving their feedback if there’s something we can include or make it more effective to complete the project, without compromising the goals and objectives.
If you ever want to prepare your CM strategy you will essentially be in line and touch all the points required. Most importantly being organized, the reason is every time you don’t have to explain everything because everything will be in line, you simply have to connect the dots and put them together under your levels.
As mentioned earlier, we Vitsmuni will soon publish the marketing strategies for your Digital and Content campaigns, fusion with various techniques and backed with intensive research.
Till then enjoy our other articles.